World Telemedia 2018 – Smarter Global Advertising

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Sponsored by MCPInsight

As opportunities for mVAS and premium digital content services become more global and advertising becomes more “multi-channel” – losing control can be costly. This session explores how to manage successful advertising campaigns and build strong returns, whilst minimising risk and protecting your brand.

  • How the changing regulatory landscape is shaping advertising models
  • Diversification of traffic sources & partners
  • Evolution of the network/content provider relationship
  • Managing publishers & advertising
  • Performance analysis & campaign tracking
  • Monetizing traffic – Optimizing waste / cheap traffic
  • Media buying: Google Adwords, Social Media, Adexchange
  • Affiliation and media buying

(Panel) Karen Cuilla ~ Global Business Development & PR Director, Kimia
(Panel) Emilie Clauss ~ International Business Development Manager, Digital Virgo
(Panel) Josep Maria Avila ~ Business Development Manager, Google
(Panel) Toby Padgham ~ Co-Founder & Director, MCP
(Chair) Nick Lane, Mobile Insight Analyst, Mobilesquared

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