Sponsored by MCPInsight
As opportunities for mVAS and premium digital content services become more global and advertising becomes more “multi-channel” – losing control can be costly. This session explores how to manage successful advertising campaigns and build strong returns, whilst minimising risk and protecting your brand.
- How the changing regulatory landscape is shaping advertising models
- Diversification of traffic sources & partners
- Evolution of the network/content provider relationship
- Managing publishers & advertising
- Performance analysis & campaign tracking
- Monetizing traffic – Optimizing waste / cheap traffic
- Media buying: Google Adwords, Social Media, Adexchange
- Affiliation and media buying
(Panel) Karen Cuilla ~ Global Business Development & PR Director, Kimia
(Panel) Emilie Clauss ~ International Business Development Manager, Digital Virgo
(Panel) Josep Maria Avila ~ Business Development Manager, Google
(Panel) Toby Padgham ~ Co-Founder & Director, MCP
(Chair) Nick Lane, Mobile Insight Analyst, Mobilesquared