10:00 MAKING INTERACTIVE MEDIA PAY
The engagement landscape has changed beyond recognition but the desire to interact has never been stronger. From gameshows, to lotteries and from interactive TV to charities, how can your business fit into a winning format; with ‘must have’ interaction and fair monetisation that keeps the audience coming back for more?
(Prez) Where Broadcast & Telecoms Meet Digital Media
(Speak) Joanna Cox ~ GM, Association for Interactive Media & Micropayments (former) Head of Client Services, Channel 5
(Prez) In Vision – Transactional TVWith 1.57 billion households having a TV, it’s still the dominant screen for watching entertainment. Add to this circa 4bn smartphones and the convergence of these two mediums provides a prefect return path for interactivity and billing. The market for interactive television currently stands at around $60bn (including premium VOD services) – representing a huge opportunity for both content creators and media owners. This presentation investigates the market present and future and delivers a vision for the next 10 years.
- 5 year market overview & analysis
- Gameshows, lotteries & transactional formats
- Emerging billing models
- Prime time territories
(Speak) David Wainwright ~ CEO, Hollywood TV
(Panel) Clare Charles ~ Account Director, Fonix
(Chair) Claire McLaughlin ~ COO, The Cyber Authority (former) Head of Interactive Technology, BBC