Messaging has always been core to the user experience and it’s evolving into an essential marketing channel – delivering a personalised interactive experience. Find out how to intelligently engage customers, boost marketing campaign response and drive ROI through smarter messaging engagement in this session.

  • Deliver, response, conversion, revenue & retention
  • Integrating the mobile channel
  • A2P & RCS – the evolution of SMS

(Prez) SMS Vs OTT Messaging – The Messaging War Has Just Begun?
Viber has been “the disruptive new born” of OTT, arriving with bags of promise. WhatsApp and RCS are next – ready to do battle with the international messaging giants and fighting for a piece of the market that’s set to grow by another 35% in 2019! The messaging industry is still alive and kicking, offering amazing opportunities to those who react proactively. This presentation reveals the future of messaging?

  • How should SMS players react?
  • OTT market share / stats
  • The multi-messaging channel
  • Wholesaler strategies

(Speak) Andreas Constantinides ~ Mobile Insight Analyst, Yuboto

(Case) SMS to RSC The Evolution of Messaging
(Speak) Vladimir Mitic ~ Regional Manager, Macrokiosk

(Prez) RSC – A Game Changer for Mobile Marketing
(Speak) Nick Lane ~ Mobile Insight Analyst, Mobilesquared
(Panel) Muhammed Fareed ~ Head of Carrier & Business Development, Message Cloud
(Panel) Nick Daley ~ Director of Commercial Solutions, mGage
(Chair) Tim Green ~ Associate Analyst, Juniper Research


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