Download Schedule

Spotlight Sessions

Monday 8th October 2018

(pre-registration required, please email Geraldine O’Sullivan – located in the Glass Pool Room)
This session brings together a select group of entrepreneurs and investors for a discreet 5 star *private lunch – dedicated to funding new ventures and business opportunities.

(Case) Pre & Post ICO – The Good The Bad And The Ugly
A fascinating story of how the world’s first mobile augmented reality combat game has successfully raised funding via an ICO (Initial Coin Offering) – with a business model that’s also underpinned by players using cryptocurrencies to trade and speculate on the blockchain.
(Speak) Tony Pearce ~ Co-Founder, Reality Clash

(Case) ICO – Fair Play in Music
Another innovative blockchain application where OHMz creating an eco-structure to decentralise the music industry and raising funds via an ICO.
(Speak) Tim Williams ~ CEO, OHMz

(Chair) Kate Goldfinch, Science Editor, The Fintech Times
Hosted by one of the top professionals in fintech, blockchain and crypto; Kate is also a leading member of ‘Blockchain Global Ladies’ and editor of global bestsellers (Rus ver) “The Truth Machine: The Blockchain and the Future of Everything” by Michael J Casey, chairman of CoinDesk’s advisory board, and “Digital human” by fintech-guru Chris Skinner.
Cyber Authority Logo

(Workshop featuring live device demo from an airwave monitoring specialist)
Sponsored by The Cyber Authority
Cybercrime is already a trillion dollar business. Mobile and fixed line networks, affiliates, agencies, banks, insurers and entertainment companies are all being affected. Learn from leading companies that have been subject to attack and theft and find out why knowledge is power when it comes to protecting your business.
  • Real time device monitoring
  • Data ‘connectedness’ & regulation
  • Hacking, interrogating & manipulation of devices

(Demo) Natan Bandler ~ CEO & Founder, Cy-oT
(Panel) Hugh Chambers ~ CEO, The Cyber Authority
(Chair) Tim Williams ~ Director of Special Projects, The Cyber Authority

Tuesday 9th October 2018

Mobilesquared logo

Sponsored by Mobilesquared
Having undertaken the most comprehensive Telemedia research project ever, Mobilesquared reveal some key findings on the size and scope of the global Telemedia market and release some invaluable strategic data.
  • What % of mCommerce is direct carrier billing?
  • Growth potential for DCB after PSD2
  • Global expansion for the “unbanked”

(Speak) Nick Lane ~ Mobile Insight Analyst, Mobilesquared
(Chair) Tim Green ~ Associate Analyst, Juniper Research

fonix logo

Sponsored by Fonix
From ticketing to society lotteries and from e-books to gym passes, Fonix reveal where the opportunities lie for this core payment solution. This whistle-stop tour provides an insight into the next generation of content, service and applications that are unlocking the potential for carrier billing.
  • Why mpayments are changing the game
  • (Case) Ticketing, live sports, lotteries, passes & more
  • Capitalise on “the point of need” purchases
  • Comparison with other payment methods

(Speak) Rob Weisz ~ CEO, Fonix

(Prez) Get Competitive with Carrier Billing
  • How to compete in today’s payment market
  • (Case) The Norwegian model
  • Competitive advantages of carrier billing
  • How to convert more payments

(Speak) Frode Alavd ~ Head of Product & Business Development, Strex

(Panel) Vladdimir Mitic ~ Regional Manager, Macrokiosk
(Panel) Nick Daley ~ Director of Commercial Solutions, mGage
(Panel) Caroline Press ~ Project Management (Payment Services), Three

In association with the Fintech Times
Traditional digital transaction processing is being challenged on all sides. If you sell goods of services or have a need for distributed ledgers, the blockchain is sure to have an impact. The future is potentially very bright for our industry – if you’re part of the evolution and not getting crushed by the revolution.
  • Connecting to the blockchain ecosystem
  • Transaction and data security
  • Implementation, costs & benefits

(Prez) Payment Systems of the Future & the Role of DLT
(Speak) Kate Goldfinch, Science Editor, The Fintech Times
(Chair) Ingrid Silver ~ Partner, Reed Smith (Entertainment & Media Industry Group)

In association with the Fintech Times
Cryptocurrency created a $10bn eco system that came from nowhere, but as yet has not delivered the promise of global payments. 2019 & 2020 looks set to become the era when crypto switches from speculation to real commerce. Merchants should not ignore this opportunity to target a rapidly growing community that is literally 1 click from purchase.
  • Market overview and growth statistics
  • VAS & content applications
  • (Case) Crypto commerce explained

(Speak) David Wainwright ~ Founder, TheRedBox

(Prez) Token Economics & Blockchain for Mobile Games
(Speak) Tony Pearce ~ CEO, Reality Clash
(Chair) Kate Goldfinch, Science Editor, The Fintech Times

SEE Engagement logo

Sponsored by SEE Engagement
People love digital content because it’s convenient, instant and spontaneous. They love ‘real world’ content because it’s tactile, communal and raw. So how can brands deliver the best of both? This session tells the story of how US sports event organisers have harnessed digital tools to power:
  • Access, entry and ticketing
  • Payment and top ups
  • Dashboard of real-time account information
  • Exclusive content and special offers

There will also be a short presentation on a big new idea: “The internet of me: how consumers can take back control of their data and share it with the brands they trust.”
(Speak) Nigel Tatlock ~ Director, SEE Engagement
(Chair) Tim Green ~ Associate Analyst, Juniper Research

Opticks logo

Sponsored by Opticks
Platform security has become a major issue for internet marketers as fraudsters evolve ever more sophisticated techniques to generate problematic traffic – that puts your business at risk. This session reveals the most common causes of fraudulent subscriptions to MVAS and App promotions and how to avoid unwanted clicks and carrier fines.
  • Scraping, scalping, clickjacking
  • Bots & malware APKs
  • Misleading flows

(Speak) Geoffrey Cleaves ~ General Manager, Opticks

(Panel) Enric Sabate ~ COO, Billy Mobile
(Panel) Alexis Bartelds ~ Co-Founder, Sam Media
(Panel) Paola Silano ~ Co-Founder, Cookies Factory

Messaging has always been core to the user experience and it’s evolving into an essential marketing channel – delivering a personalised interactive experience. Find out how to intelligently engage customers, boost marketing campaign response and drive ROI through smarter messaging engagement in this session.
  • Deliver, response, conversion, revenue & retention
  • Integrating the mobile channel
  • A2P & RCS – the evolution of SMS
  • OTT messaging how, when, what?

(Prez) The Evolution of Messaging – What’s Next?
(Speak) Andreas Constantinides ~ Mobile Insight Analyst, Yuboto

(Case) SMS to RSC The Evolution of Messaging
(Speak) Vladimir Mitic ~ Regional Manager, Macrokiosk

(Prez) RSC – A Game Changer for Mobile Marketing
(Speak) Nick Lane ~ Mobile Insight Analyst, Mobilesquared

(Panel) Muhammed Fareed ~ Head of Carrier & Business Development, Message Cloud
(Panel) Nick Daley ~ Director of Commercial Solutions, mGage
(Chair) Tim Green ~ Associate Analyst, Juniper Research

Wednesday 10th October 2018

With 90% of consumers starting a task on one device and finishing on another, what are the key challenges to marketing VAS across multiple channels and what interactive formats are likely to achieve the best response in this ever-changing media landscape?

(Prez) Where Broadcast & Telecoms Meet Digital Media
(Speak) Ingrid Silver ~ Partner, Reed Smith (Entertainment & Media Industry Group)

(Prez) In Vision – Transactional TVWith 1.57 billion households having a TV, it’s still the dominant screen for watching entertainment. Add to this circa 4bn smartphones and the convergence of these two mediums provides a prefect return path for interactivity and billing. The market for interactive television currently stands at around $60bn (including premium VOD services) – representing a huge opportunity for both content creators and media owners. This presentation investigates the market present and future and delivers a vision for the next 10 years.
  • 5 year market overview & analysis
  • Gameshows, lotteries & transactional formats
  • Emerging billing models
  • Prime time territories

(Speak) David Wainwright ~ CEO, Hollywood TV

(Panel) Joanna Cox ~ GM, Association for Interactive Media & Micropayments
(Chair) Claire McLaughlin ~ COO, The Cyber Authority 

MCP Insight Logo

Sponsored by MCP
As advertising opportunities for mVAS and premium digital content become more global and more “multi-channel” – losing control can be costly. This session explores how to manage successful advertising campaigns and build strong returns for content providers and affiliates whilst minimising risk and protecting your brand.
  • Managing publishers & advertising
  • Risk, compliance & regulation
  • Optimising service flows
  • Performance analysis & campaign tracking
(Prez) Diversify, Collaborate & Play By The Rules
(Speak) Karen Cuilla ~ Global Business Development Director, Armords / Kimia Group / Tidart
  • Fraud prevention tech – tools, tactics & key features
  • Evolution of the network/content provider relationship – extending product development & marketing teams
  • Diversification of traffic sources & partners
  • Key’s to success with search and social

(Panel) Ingrid Silver ~ Partner, Reed Smith (Entertainment & Media Industry Group)
(Panel) Emilie Clauss ~ International Business Development Manager, Digital Virgo
(Chair) Declan Pettit ~ Commercial Director, MCP
(Chair) Toby Padgham ~ Co-Founder & Director, MCP

Now the defacto route for mVAS providers [to access global markets], how do performance networks fit into the value chain to deliver the best possible results for the end user and what issues need to be addressed to create sustainable and profitable partnerships?
  • Content quality
  • PSMS opportunities
  • Affiliate v traditional channels
  • The role of ad networks
  • Understanding affiliates – models, incentives, pricing, IOs
  • Mobile advertising / performance monitoring
  • Working with billing aggregators
  • Managing traffic

(Speak) Muhammed Fareed ~ Head of Carrier & Business Development, Message Cloud

(Panel) Jason Kilby ~ Founder / CRO, Aragon Advertising
(Panel) Bobby Verlaat ~ Head of Publishers, Sinum Vendo
(Panel) Karen Cuilla ~ Global Business Development Director, Armords
(Chair) James McAteer ~ CEO, COSMIK

So you’re in a successful partnership with the right billing provider, promoting a range of premium VAS, content and services that are engaging “connected” consumers – but how can you maximise ROI and ARPU?

(Prez) Monetising Traffic With Smart Links
Your sites will attract a variety of traffic “types” – so it’s important to have a marketing strategy that fully optimises this important asset. This presentation will reveal where to find remnant/exit traffic and explain how to send it to a smartlink.
  • How do they work
  • How smart are they?
  • Segmentation & targeted offers
  • Optimising waste / cheap traffic

(Speak) Léon Dijksman~ Sales Director, 12 Cas$h

(Panel) Emilie Clauss ~ International Business Development Manager, Digital Virgo

So after three days of business networking, meetings, information exchanges, spotlight sessions, country updates and parties …. What have we learned about how to successfully drive sales of VAS, digital content and premium apps – using the wide variety of billing and engagement technologies at our disposal?

(Speak) A special guest speaker (TBC) will provide some answers!