Monday 14th October 2019
Sponsored by MCOM Payout Service
The consumer journey has evolved over the years and now, with so many ways for the consumer to contact / complain – the “post journey” has become as important the “pre journey”. Contact centres, refunds, ADR, AI and merchant in house departments are now working together to help make this work far better for the consumer.
- Refunds & dispute resolution
- Managing communication channels
- Understanding the value at board level
- What’s next?
(Panel/Chair) Tony Coyne ~ CEO, MCOM Payout Service
(Speak) Jonny Brown ~ Director & Co-Founder, SB7 Mobile
(Panel) Emilie Clauss ~ European Business Manager, Digital Virgo
(Panel) Richard Riley ~ CEO, tango communications
Sponsored by OPTICKS
This session covers the current market trends and addresses issues such as the influence of WASPA.
- Does push notification traffic suffer from fraud?
- What’s the fallout for you when it strikes?
- How do you allay a partner’s concerns and combat it?
- Can fraud ever be ok?
(Speak/Chair) Geoffrey Cleaves ~ Managing Director, Opticks
(Panel) Jacqui Jones ~ CEO, Worldplay
(Panel) Irina Vaskova ~ Advertiser Account Manager, Pushground SL
(Panel) Shwetank Tamer ~ Director Presales & Delivery, Europe & Americas, Onmobile Global
(Panel) Jonatan Redvik ~ CEO, Appland AB
The media is fighting back and making couponing a multimillion-dollar industry that we can all tap into. The creative canvas and rich media environment that mobile offers opens up a new world where the mobile industry can provide ways to engage and drive revenue – with promotional / voucher codes that allow brands to market products on a range of e-commerce sites.
- Market size & opportunity
- Voucher codes – profiles & strategies
- Extending traditional couponing
- The rise of mobile coupons
Tuesday 15th October 2019
By 2021 RCS will be the biggest messaging platform on the planet so if this vital form of engagement is not on your radar – it should be, because your future customers are going to love it!
- A game changer for mobile marketing & DCB
- A2P marketing
- Global research data
As dating platforms scale up, demand for 3rd party services are going to be high. Whether you’re upping engagement through push notifications, or handling payments and billing for mobile apps, now is the time to develop some dating-specific offerings.
- Intelligent use of mobile billing to increase revenues of online dating site
- Mobile monetisation in 2019
- Traffic sources
- Best ad formats
- Profitable verticals
(Speak) Ross Williams ~ CEO, Venntro Media Group
(Speak) Simon Corbett ~ Founder, GlobalDatingInsights
(Speak) Andy Wullmer ~ Traffic Captain, TrafficPartners.com
(Chair) Adam Maxted ~ CEO, Supported Business
In Association with aimm
- How will 5G change consumer purchasing behaviour?
- The effect of payments
- Adapting the mechanics to sell more
- What is eMoney and how will it help?
- Logistic, challenges and solutions to setting up eMoney
- What are the next steps?
- How can aimm help you on this journey?
Hosted by Seriously Fresh Media Research
Experts from the three key factors affecting DCB and VAS (acquisition, content & billing) will be offering advice and insight into some of the industry’s central challenges and opportunities. Discussion points will focus on ‘best practices’ to create compelling acquisition strategies, increased customer loyalty & subscriber lifespan and of course, increased profit margins!
- How and why we got here!
- The new approach to obtaining subscribers and keeping them
- Key content strategies for balancing customer retention with operator approval
- Billing strategies for winners
- Maximising subscription revenues
(Panel/Chair) Julia Dimambro ~ Founder & CEO, Seriously Fresh Media
(Panel) Ricardo Duarte ~ CEO, Mobipium
(Panel) Barney Grossman ~ Head of Analytics, Advicator
(Panel) Stephen George ~ Business Development Director, Fonix
New services strategies have emerging in the past 2/3 years as the media embraces and targets mobile users. This session demonstrates how podcasts, newsletter, integrated ad units, personalised homepages etc can all help drive traffic and engage consumers with targeted content that creates interactivity and commercial value.
- Entertainment viewing habits of the iGeneration
- Making money from mobile storytelling
- Where broadcast & telecoms meet transactional digital media
In Association with Mobilesquared
Having undertaken the most comprehensive Telemedia research project ever, Mobilesquared reveal some key findings on the size and scope of the global Telemedia market and release some invaluable strategic data. You must have completed the survey in order to receive an invitation to attend this closed Keynote session.
(Speak) Nick Lane ~ Mobile Insight Analyst, Mobilesquared
(Panel) Nick Daley ~ Director of Commercial Solutions, mGage
(Chair) Jarvis Todd ~ CEO, World Telemedia
(NB You must have completed the survey in order to receive an invitation to attend this closed Keynote session – take the survey here: https://www.surveymonkey.co.uk/r/VASresearch2019
In Association with ROCCO Research
Throughout the year 100+ MNOs have been providing DCB vendor performance ratings based on over 30 KPIs. Make sure you’re in this session to hear the results of this 2nd annual DCB Vendor Performance Survey – where a short list of Tier One vendors will be announced, one of whom will be crowned the winner at the Platinum Sponsor Party later tonight.
- Direct Carrier Billing Vendor Performance Report 2019
- Featuring ROCCO Awards Presentation to Number 1 DCB Vendor 2019
(Speak/Chair) Jason Bryan ~ CEO, ROCCO Research / Strategy
(Panel) Caroline Press ~ Project Management (Payment Services), Three
(Panel) Edgar Kra ~ Business Development Manager, Bizao (formerly at Orange)
Wednesday 16th October 2019
Ongoing cybersecurity across companies of all sizes is a constant concern for CISOs and, despite the GDPR standards coming into force last year, gaping holes remain in companies’ defences. We explore some of the reasons for this and offer guidance on where to start and how to further strengthen your cybersecurity posture.
One year of success and growth against fraud. How growth is possible in this arduous context of fraud? How experts, engineers born and raised in carrier billing lead anti-fraud with the right strengths? How an independent team leverages unexpected economic drivers for their customers and partners: carriers, aggregators and advertisers.
In Association with Reality Clash
One of the most interesting verticals is the ever-expanding mobile games market. Delegates will have been reviewing and testing Reality Clash throughout the show, now industry experts brainstorm ideas on how to drive marketing and sales, acquire mass market consumers and ultimately stimulate incremental revenues through telemedia billing and engagement solutions.
Download the game from Apple Store or Google Store and Watch The Video.
- Advertising & distribution with carriers
- Driving sales & downloads with DCB
- Engagement & data capture
- Monetisation – freemium v premium
In Association with Telemedia Online
So after three days of business networking, meetings, information exchanges, spotlight sessions, country updates and parties …. What have we learned about how to successfully drive sales of VAS, digital content and premium apps – using the wide variety of billing and engagement technologies at our disposal?
- VAS / content / app verticals to target
- Which billing mechanisms will shine
- How to internationalise your business?
- Target / engage / convert a fast-moving millennial
THIS IS A VERY INFORMAL SESSION – DURING WHICH DRINKS WILL BE SERVED SO FEEL FREE TO BRING DESSERTS AND COFFEE FROM LUNCH – RELAX, BE INSPIRED AND JOIN THE DEBATE!