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CONFERENCE & WORKSHOPS
Connecting consumers to the media, content and billing mechanisms they want
Revenues from interaction with media and marketing are showing encouraging signs of growth as more consumers use their telephones, mobiles, smartphones, tablets, games consoles and netbooks to interact with TV, print, advertised media content and of course social networks. These high tech, high value consumers no longer recognize the boundaries between online and mobile and expect a genuine “premium” from the content and services they wish to consume – especially if they’re expected to “pay up” or give up their valuable personal data.
This industry has always understood how to capture high value customer profiles, commercialise audience participation and extends digital brands. These sessions address the many strategic issues that directly influence our industry’s ability to continue capitalising on these trends and points the way to new markets and vertical sectors.
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| 16.00 – 18.30 INDUSTRY SUMMIT |
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16.00 - 17.00 Fraud Prevention Summit
Perhaps the biggest issue facing the telemedia industry –both your business and you personally – is fraud. Our panel of experts from across the value chain will look at solutions to new media fraud, learning from European best practice as we pull together the whole industry to meet this challenge
PANEL DEBATE
Stephane Allimant, CEO, Atlas Interactive
Josef Bruckschloegel, Kwak Telecom
Mike Charlesworth, Mediatel
Luke Blackwell, Carrier Solutions
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17.30 - 18.30 PhonepayPlus Code Implementation and Registration Update
Your chance to ask questions of PPP about the realities of following the new Code, the Registration scheme and carrying out Due Diligence,
featuring:
Cathy Gerosa, Action 4
Mark Collins, PPP
Alex Haffner. SNR Denton |
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Special interest workshops in partnership with WI |
10.00 – 11.30 • The Interactive media opportunity
10.00 – 10.15 • Chairman's welcome and opening remarks
Paul Skeldon, Editor, Telemedia-news.com
10.15 – 10.45 KEYNOTE PRESENTATION " Windmill of our Minds…highlights, insights, foresights”
Unfolding key over-arching trends, highlights and nice to know nuggets from three waves of the SKOPOS Mobile/Tablet/Social Media research trackers (MTrack etc.), the company’s work with and for Yahoo! Europe, as well as ‘What Women Want’, ‘Men Behaving Digitally’ and other published research
Darren Mark Noyce MMRS MCIM, Founder & Managing Director, SKOPOS market insight
10.45 -11.00 PRESENTATION How TV can monetise Facebook
Stephen George, Orca Digital
11.00 – 11.15 PRESENTATION Making advertising interactive
David Gwozdz, Chief Executive Office, Mojiva
11.15 – 11.30 PRESENTATION Mobile marketing for entertainment
Tom Horsey, Crazy4media
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11.30 - 12.30 Search engine optimisation for the entertainment industry
- Understanding what customers are looking for… and on what platform
- How to best invest your SEO budget
- Getting round issues with adult search terms
- Making SEO pan-European
- Turning online SEO into mobile SEO
- Getting the most from your SEM budget and exploiting future developments
Gerd von der Lage,
Mediatouch GmbH/BMO Consulting |
| 11.30 – 12.00 COFFEE & NETWORKING |
12.00 – 13.00 • The gaming, gambling and events market opportunity
- Understanding and monetising social games
- Where online games become a mobile billing opportunity
- Gamification of content and marketing
- Gambling comes into its own
- Telemedia at live events
- Technology and devices – and their impact
- Case studies from across Europe
12.00 -12.10 PRESENTATION Going live
How to make interactive services at live events actually work
Lee Booth, CEO, IMT
12.10 -12.20 PRESENTATION Twitter and Sport: the perfect engagement?
Eilidh Donaldson, TweetSport.co.uk
PANEL DEBATE
Lee Booth, CEO, IMT
Eilidh Donaldson, TweetSport.co.uk
Bob Bentz, Advanced Telecom Services
James McNab , Sprint Media
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13.00 - 14.00 Launch Presentation & Working Lunch
JUST CLICK & BUY WITH “BillMi” – REVOLUTIONARY IN APP BILLING
Sponsored by TelServ
We’re delighted Telserv have chosen WT to preview their new “killer” in-App billing solution – BillMi - an all-in-one mobile in-App billing solution that seamlessly integrates (micro) payments into mobile applications (Apps) and mobile websites. BillMi can handle in-App billing in 93 countries offering end-users' a simple “click and buy” experience. PRS and PSMS underpin a fully automated process “in app” process with no manual data entry required from the end user!
To find out more – make sure you attend this exclusive presentation session
Lunch will be provided during the session |
| 13.00 – 14.00 LUNCH |
| 14.00 – 14.50 • Strategies for developing media, marketing and content solutions
14.00- 14.10 PRESENTATION Monetising media through virtual goods via games and social voting
Andy Rogers, Enteraction
14.10 – 14.20 PRESENTATION Mobile social: the key to marketing interaction?
Michael de Souza, Vice President (Media), BuzzCity
14.20- 14.30 The power of the barcode
Speaker TBC, NeoMedia
14.30 – 14.40 Sing when you're winning
Lee Booth, CEO, IMT
14.30 – 14.50 PANEL DEBATE
• The media world’s challenges and demands – and how to meet them
• What marketeers want from mobile
• Everything is content – so what works where?
• Where device, location and ‘second screening’ will drive your business
• Technology and devices – and their impact
Speaking
Andy Rogers, Enteraction
Speaker TBC, NeoMedia
Lee Booth, CEO, IMT
Michael de Souza, Vice President (Media), BuzzCity
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| 15.00 – 16.00 • Opportunities in retail
15.00 – 15.15 PRESENTATION What opportunities exist in m-retail now that it is mainstream
Looking at research into consumer behaviour around m-retail and m-commerce, we find out what opportunities m-commerce offers
Cedric Maisonnier, Director of Sales, Velti
15.15 – 15.30 PRESENTATION Social retailing
How Dutch start-up Whatser has cornered the market in using mobile social media to drive footfall and loyalty
Michiel Verberg, Whatser
15.30 – 15.45 PRESENTATION Custom QR codes
What they are, how to use them and how they fit into the marketing mix for m-commerce
Bob Bentz, ATS
15.45 – 16.00 PANEL DEBATE
• Telemedia drives m-commerce services
• Travel, ticketing and coupons
• The role of interactive services
• Making sales from mobile marketing
• In-store experience
• Selling online with mobile payments
Speaking
Cedric Maisonnier, Director of Sales, Velti
Michiel Verberg, Whatser
Bob Bentz, ATS
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| 16.00 – 16.30 TEA & NETWORKING |
16.30 – 17.30 • Telemedia Essentials
The latest developments in
- Chat
- Dating
- Psychic & Horoscope
- Adult
- Lifestyle Coaching
- New services
- Technology and devices – and their impact
- CASE STUDIES FROM ACROSS EUROPE
Speaking
David Ashman , AIME
Taya Bose, Com & Tel
Mark Birkett, Square 1 Communications
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RISING TO THE CHALLENGE: Telemedia billing, m-Payments and networking
11.00 – 11.45 • Telemedia billing in the interactive world
- What new billing tools are available – and how you can exploit them
- Working with Apple, Google, Amazon and the new breed of sales channels
- Understanding how M-Payments and m-wallets will change your business
- Where to fit in with banks, operators and merchants
11.00 – 11.15 PRESENTATION The role of PRS and PSMS in the new billing landscape
Tijl Houtbeckers, TelServ 11.15 -11.30 PRESENTATION Today’s m-payments landscape and what works for your business
A look at where m-payments is right now, what consumers want and how to implement it
Gavin McConnon, BoxPay
11.30 -11.45 PRESENTATION SMS billing lives on
A look at how PSMS is becoming charge-2-mobile and Transactional SMS billing for goods and services
Danny Marino, txtNation
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12.00 – 12.45• Using new billing and payment solutions to expand your business
- • Does PRS still have a role?
• Cutting operator margins
• Developing cross border billing
• PRS and in-app billing
• PRS as a marketing tool
• Telemedia billing and interaction
12.00 – 12.15 PRESENTATION Using billing to expandyour business - a look at internet in France
Poupak Modirassari, Netsize
12.15 – 12.30 PRESENTATION How Virgin Trains embraced WAP billing
Chris Newell, CEO, ImpulsePay
12.30 – 12.45 PRESENTATION in app billing in action
Name TBC, OpenMarket
12.30 – 13.00 PANEL DEBATE
Tijl Houtbeckers, TelServ
Gavin McConnon, BoxPay
Poupak Modirassari, Netsize
Danny Marino, txtNation
Chris Newell, CEO, ImpulsePay
Name TBC , OpenMarket
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| 13.00 – 14.00 LUNCH & NETWORKING |
14.00 – 15.00 • Capitalising on domestic and international network capabilities
• Understanding the ever changing world of network infrastructure
• Choosing the right networks for your business and routes for your service
• Making the most of the wholesale exchanges for voice and data
• New gen networks and platform technologies for resellers and brokers
• The affects of lower termination rates and the importance of value added services
Stephane Allimant, CEO, Atlas Interactive
Josef Bruckschloegel, Kwak Telecom
Lee Campion, Premium O
Bob Bentz, ATS
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