11.00 – 12.30 RESPONSIBILITIES & COMPLIANCE FOR UK PRS
Workshop & presentations on new Code changes – hosted by PhonepayPlus

Led by Mark Collins, Head of Industry Affairs and Project Manager responsible for the new Code, this workshop represents and invaluable opportunity for stakeholders across the value chain to come together and discuss key issues with experienced PhonepayPlus staff that deal with compliance and enforcement on a day-to-day basis.

“The new Code is a significant departure from the “status quo” and although much has been retained from previous Codes, new proposed changes will inevitably affect everyone involved in PRS in the UK and PPP welcomes industry feedback”

PRESENTATIONS – EACH FOLLOWED BY 20min discussions:
• Roles and Responsibilities
• Outcomes to Deliver Consumer Protection
• Registration, Risk Assessment, and Due Diligence

PROPOSALS INCLUDE:
• Changes in the definitions of providers (from service provider and information provider to Level One and Level Two providers). This may mean a change in how some providers are regarded by PhonepayPlus in terms of their responsibilities, and we’d like to include a “find the Level Two provider” element into the Roles and Responsibilities discussion.

• A requirement for all parties to register with PhonepayPlus, and for Level Two providers to register their services.

• A requirement for Level Ones and networks (as appropriate) to perform ongoing risk assessment and control of their clients. We’d welcome views as to what is and is not feasible during the discussion.

• A clear set of rules, focused on outcomes to protect consumers and build their trust. We’d welcome views as to where these rules will need to be supported by guidance..

• Changes to Informal investigations, with a focus on time-based

12.30- 14.00 LUNCH

14.00 - 15.00 PREMIUM MEDIA, MARKETING & CONTENT SERVICES
With print media looking to charge for content, TV stations looking to reintroduce and expand interaction, and with online video and IPTV defining a generation, we take a timely look at the ‘new’ media opportunities for telemedia companies

14.00- 14.10 THE FUTURE OF PRINT MEDIA, Mark Challinor, INMA
The iPad is seen as the saviour of online print media, but is it? And is charging the only way to generate revenue online and on mobile for print companies? Of course not… and telemedia holds the key

14.10 – 14.20 MARKETING & TELEMEDIA, Tom Horsey, The Froggie Group
Advertising has already made inroads into mobile. Brands and Marketers are looking at how to use mobile as the glue to stick all their channels together. Our marketing expert will show us the potential revenue streams it opens up

14.20 – 14.30 TELEMEDIA & LIVE EVENTS, Lee Booth, IMT
With the World cup on at the same time as the show and with the London Olympics looming, we look at what opportunities exist for telemedia services around live events, including:

• Ticketing, couponing and concessions
• Information services
• Text verses apps: who will be the real winner?
• Augmented reality: great fun but will it reveal its ROI?
• Location Based Services – has their time finally come?
• Voting and messaging – the big screen beckons
• Fan zones and other ‘remote’ opportunities

14.30 – 15.00 Panel debate
Expanding on the presentations from the three key sectors our panel will also uncover:

• Billing options for incremental and subscription revenues
• Mobile content has plateaued: do apps hold the key to new revenue steams in content as well as media?
• Using content to upsell and cross sell media services
• What content for what channel?
• Examples of telemedia in the paywall
• The role of social media

Featuring
° Mark Challinor, INMA
° Tom Horsey, The Froggie Group
° Lee Booth, IMT
° Philip Agathangelou, unanimis

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