10.00 – 10.10
Chairman’s welcome and introduction
The state of the telemedia industry in 2010 and beyond

10.10 – 10.40
TELEMEDIA ESSENTIALS 1: ADULT, CHAT & DATING
Adult, chat and dating services are the backbone of the telemedia industry, but how are they evolving? Our experts take a look at:

• How to make money from chat services as regulatory pressures increase
• Monetising UGC and tubes in adult
• Developing and billing for cross platform adult service packages
• How to develop chat and dating best practice
• The role of IM in chat and dating
• Adding rich media to chat and dating formats

Featuring
• Matt Winters, head of wholesale, WIN
• Shane Carter, Sundial Telecom
• Ashley Christie, CCMedia
• Adam Maxted, AIME / SMC Consulting
• Stephen George, Orca Digital
• David Ashman, membership manager, AIME

10.40 – 10.50
LIVE DEMO: video chat app
Yes, you can do adult video chat on an iPhone. Find out how with this revealing demo
•Ashley Christie, CCMedia

11.00 – 11.45
TELEMEDIA ESSENTIALS 2: PSYCHIC & HOROSCOPE
Thanks to these uncertain times psychic and horoscopes are booming – and they have embraced new tech to do it. Our presenters and panellist uncover how it is all shaping up

11.00 – 11.15 Psychic best practice
A look at the best practice guidelines that have helped these services stay ahead of the regulator and still deliver good value all round. Adam Maxted, AIME / SMC Consulting

11.15 – 11.45 PANEL DEBATE
In light of the best practice rules for these services, what opportunities exist to make the most of the changing face of these services? Including:

• The role of the mobile web and apps in horoscope and psychic services
• Take a look at how to use IM online and on mobile to deliver services
• The role of social media
• Adding rich media to online and mobile horoscope and psychic services
• Billing for horoscope and psychic

Featuring
• Adam Maxted, SMC Consulting/AIME
• Kevin Parker, Russellgrant.com
• Richard Witthuser, Magnum
• Jeno Torocsik, chairman, Telemedia Group
• Michelle Marriott, Fusion Telecom
• Roger Bigwood, Inveroak

12.15 – 13.00
INTERNATIONAL SERVICES & BILLING
With international telemedia services doing well again we look at the opportunities for rolling out cross border services and billing for them. Including:

• New markets and how to tap into them
• New technology for service delivery and billing
• Voice, text and mobile services
• Beyond the phone – what IM and other messaging tools offer
• Making money on the FX side of your business

Featuring
• Robert Nijeboer, EG Telecom
• Tom Horsey, Froggie
• Danny Marino, TxtNation
• Gary Corbett, Oxygen8 Communications
• Paul Coxhill, MD, Ukash
• Bob Bentz, Advanced Telecoms Services
• Aly Goyani, Open Market

14.00 – 15.00
THE MICROBILLING OPPORTUNITY
Microbilling is the new currency of the telemedia industry. With everyone from media companies to content owners to retailers looking at new ways to bill, we uncover the latest developments and trends.

14.00 – 14.10 Secure and simple micropayments - without constraints Tim Astle, Business Development Manager, paythru. Looking at the current opportunities & issues surrounding micro payments and the key drivers & features

14.15 – 14.20 Payforit3.0 - Thomas Green, Open Market
An overview of how the UK’s operator led WAP billing tool is being re-imagined for the web commerce world and what it means for telemedia

14.20– 14.30 One click billing for the masses - Andrew Kaufmann, operator relations manager, MACH
Billing hub MACH outlines how it sees one click operating billing cleaning up in the apps and m-web space.

14.30– 14.40 Bringing online AV to mobile SMS billing – Chris Newell, CEO, ImpulsePay
Making it easier for content and service vendors to safely sell 18+ content to adults – be it adult, games, or even media –we hear how online AV makes it all work

14.40 – 15.00 Panel Debate

• Alternatives to WAP and SMS billing explored
• How credit card will dominate mobile billing
• Alternative microbilling tools under the microscope
• International billing services
• IVR and PSMS – still have a role to play in billing
• Billing and mircobilling tools for media paywalls
• ‘Industrial scale’ on bill billing made simple

Featuring
• Andrew Kaufmann, operator relations manager, MACH
• Thomas Green, Open Market
• Tim Astle, business development manager, paythru
• Chris Newell, CEO, ImpulsePay

15.30 – 16.10
IN-APP BILLING & OTHER OPPORTUNITIES

Apps are everywhere and offer a handy bridge to full m-web services, but what are the monetisation paths and how can the billing side of apps be used to create revenue and repeat business?

15.30 – 15.45 In App Billing, Poupak Modirassari, sales director, Netsize

15.45– 16.00 Apps and M-Web in perfect harmony, Richard Holdsworth, CTO, Wapple

16.30 – 18.00 TELEMEDIA AND MGAMBLING
Mobile gambling technology has significantly improved, iPhone and Android devices makes for an engaging experience, a serious contender to online. The big shift however, is the way mobile content is consumed, putting new pressures on marketing teams, to step outside of traditional campaign parameters. Mobile plays on location, context and preference, requiring cross-pollination of marketing (Telemedia) practices.
At last casino games on mobile are fun to play, as is in-play sports betting. Now is the time for all stakeholders to drive solid revenue through the mobile channel. As mobile becomes more sophisticated, so have consumer expectations, providing a seamless experience is paramount to success.
World Telemedia offers a collaborative approach for attendees from both gambling and marketing sectors, ready to join forces and fully exploit the rapid growth that mobile presents.

Introduction
Part 1 Applications & Services
There is no doubt that mobile gambling provides a huge opportunity to the online gambling industry. Smartphone’s sales will surpass PC’s in 2013 and as a consequence consumers will be using their phones and not there PC’s to gamble.
• Mobile Apps & Browser based Gambling
Understand how to optimise product development for mobile gambling.
• SMS, Video & Mobile Web
SMS remains a powerful channel as part of the marketing mix, understand how?

Part 2 Marketing
• Mobile Marketing and building Brand Awareness
• Mobile Customer Acquisition Marketing
• SEO & Optimising Mobile Internet Traffic
• Verification & Responsible 18+ Marketing
• Social Applications & UGC

SPEAKERS INCLUDE:
Charles Palmer, Head of Mobile, Betfair
Adrian Smith, Global Sales Director, Twistbox Entertainment
James McNab, Head of Mobile, Stan James
Paul Coxhill, Ukash
Glenn Elliott, Probabillity
Philip Agathangelou, Head of Mobile, Unanimis

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