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MGAMBLING & TELEMEDIA
World Telemedia is pleased to offer a unique event, bringing together mobile gambling development and the latest mobile marketing best practices. These sessions provide a framework of open discussion on the key topics areas relevant to the mobile gaming sector, where groups can share their views, real world insights and common interests. Mobile gambling technology has significantly improved, iPhone and Android devices makes for an engaging experience, a serious contender to online. The big shift however, is the way mobile content is consumed, putting new pressures on marketing teams, to step outside of traditional campaign parameters. Mobile plays on location, context and preference, requiring cross-pollination of marketing practices. At last Blackjack on a mobile is fun to play, as is in-play sports betting. Now is the moment, a clearly exciting time for all stakeholders to drive solid revenue through the mobile channel. As mobile becomes more sophisticated, so have consumer expectations, providing a seamless experience is paramount to success. World Telemedia provides a collaborative approach for 200 attendees from both gambling and marketing sectors, ready to join forces and fully exploit the rapid growth that mobile presents.
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Keynote Introduction
Session 1 - Applications & Services
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10:00 to 11:15
There is no doubt that mobile gambling provides a huge opportunity to the online gambling industry. Smartphone’s sales will surpass PC’s in 2013 and as a consequence consumers will be using their phones and not there PC’s to gamble.
- Mobile Apps & Browser based Gambling
Understand how to optimise product development for mobile gambling.
- SMS, Video & Mobile Web
SMS remains a powerful channel as part of the marketing mix, understand how?
- Case studies from around the world
Case study: Identify how to create success in a competitive in-running betting market.
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Session 2 - Marketing
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11:45 to 12:45
Over 50% of people using the internet on their mobile devices start out with search. Mobile marketing is a new a more complex medium, requiring a fresh perspective and innovative approach, ensuring best practices are used to drive revenue.
- Mobile Marketing and Building Brand Awareness
Opportunities and latest trends in mobile marketing and performance marketing.
- Mobile Customer Acquisition Marketing
Discuss a range of mobile marketing channels – Mobile Affiliate networks, Display media, Mobile Portals
- SEO & Optimising Mobile Internet Traffic
How does mobile SEO differ from Website SEO and where should efforts be focused?
- Verification & Responsible 18+ Marketing
Target the right consumer within the legal framework
- Case studies from around the world
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Session 3 - Social Apps & Live Events
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14:20 to 15:20
Mobile marketing is set to become far more sophisticated than online marketing; it provides a very personal interaction with a consumer. By its very nature mobile is social, via a call, a txt message or viewing Facebook, however combining the consumers location, it takes marketing to a different level.
- UGC & Social Media
Identify how to leverage UGC & Social Media to acquire and retain customers.
- Real-time Data Services & Location Aware Services
How does mobile targeting differ? Geo Targeting, IP targeting and triangulation explained
- Case studies from around the world
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Session 4 - Back Office & CRM
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15.40 – 16.40
Support services need to handle calls ranging from payment processing issues to mobile technical support. It’s therefore essential to make provision for the proprietary tools, resources and vast knowledge required to support the customer as well as the market and operation services that make the gambling a sustainable, profitable and compliant business.
- Back office and CRM
Integrating Mobile into your Customer Marketing Plans
- International Compliance & Regulation from a Mobile Perspective
Know the regulations for your industry.
- Case studies from around the world
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Session 5 - Billing & Payments
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17.00 – 18.00
The past year has seen significant developments in this crucial aspect of the business; with viable alternative payment mechanisms evolving from within the mobile and online environment. As content and service is increasingly delivered through a range of interactive networks; providing secure, trustworthy and functional payment mechanisms will surely hold the key to maximising conversion.
- International Mobile Billing & Payments
The new generation of mobile enabled payment methods.
- Case studies from around the world
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