TRACK 2: BILLING & DELIVERING WHERE AND WHEN CUSTOMERS WANT IT
10.30 – 11.30 (PANEL DEBATE)
ON AND OFF PORTAL – WHERE TO PUT YOUR CONTENT
What do consumers want? Research shows that once they go off portal, that’s where they stay, Oren Glanz, CEO of Olista sets the scene with his company’s research before the panel debates
Where to place your content and services
Who owns the customer: you or the MNO?
The move from WAP pages to WAP portals - what suits what business
Different marketing strategies for different platforms
Converged platforms and what it means for content services
How brands, service providers and operators can work together
Panel includes: Christina Eriksson, senior product manager, Ericsson IPX Oren Glanz, CEO, Olista Rich Holdsworth, co-founder and chief technical officer, Wapple
Speaker TBC, MoMac
Speaker TBC, Icon Mobile
Speaker TBC, Vodafone
CHAIR: James McNab, director, 2929 Interactive
11.30 - 12.00 COFFEE & NETWORKING at the Sport Café
12.00 – 13.00
MOBILE TV AND VIDEO
Video advertising as a business Model for video streaming
WAP video and video calling services
Shortcodes or 3G?
Generating customers from free content
Enhancing chat and dating with video
Making interactive services visual
Adam Maxted, MinickUK
Nick Dixon, head of media solutions, Redwood Technologies Sam Kleinman, Craze Productions
Speaker TBC, Logia
CHAIR: Paul Skeldon, editor, Telemedia-news.com
13.00 – 14.30 LUNCH & NETWORKING
14.30 – 15.30
GIVING THEM WHAT THEY WANT: HANDS ON GUIDE TO DEVELOPING A MULTIMEDIA SERVICE
Building a mobile presence and developing mobile advertising Guillaume Peersman, MD, Dialogue Communications
Increasing content and service capabilities Rob Lewis, CEO, Omnifone
3G and beyond Jeremy Flynn, CEO, D2See
Developing services for iPhone and the Next generation handsets Oisin Lunny, EMEA media development director, Interoute
15.30 – 16.15
BILLING 1: THE SHIFTING SHAPE OF THE MNO BILLING MODEL — WHAT DOES IT MEAN FOR TELEMEDIA?
Tariff Transparency
Data charging - how is it shaping your market?
How all-you-can-eat is re-shaping the marketplace
Ad-funded content - the future?
David Sheridan, head of legal, MX Telecom Guillaume Peersman, MD, Dialogue
Louise Ford, head of sales, Tanla Mobile Name TBC, Vodafone
CHAIR: Jeremy Flynn, CEO, D2See
16.15 - 16.30 COFFEE & NETWORKING at the Sport Café
16.30 – 17.30
BILLING 2: WAP BILLING AND BEYOND — WHAT DO CONSUMERS AND MEDIA PLAYERS WANT FROM BILLING?
WAP billing across Europe
Payforit - the UK market’s feedback
Alt.billing: what does the industry want from content billing?
What that means for content sales
Tim Cuthbert, head of operator partnerships , Ericsson IPX Rob Weisz, director of wholesale services, MIG Name TBC, MoMac David Sheridan, head of legal, MX Telecom
Iain McCullum, O2
Nandi Gurprasad, VP global alliances, Bango
TRACK 2: IN-DEMAND CONTENT & SERVICES FOR THE 18+ MARKET
9.30 – 10.30 DIGITAL RETAILING STRATEGIES: HOW TO SELL MOBILE EROTICA WITH CONSUMER CONTEXT
Back to basics...what DO our consumers actually WANT to buy?
The importance of navigation, structure and sequence to ARPU
Compelling technology, applications, CRM and conversion services
The eternal question of brands, girls and genuine relevance
What are the considerations when offering branded content versus generic content??
Julia Dimambro, Founder & MD, Cherrysauce
Jonathan Shoham, chief marketing officer, Yiamuno
Nigel Barnes, Virtual Girlfriend
Paul Markham, Paul Markham Group
Moti Malui, Sabio Speaker TBC, Juniper Research
CHAIR: Paul Skeldon, editor, Telemedia-news.com
10.30 - 11.00 COFFEE & NETWORKING at the Sport Café
11.00 – 12.00
D2C AND THE MOBILE WEB: HOW TO GET MOBILECONTENT TO THE CONSUMER
How do you go off-portal?
how do the web, mobile and other media fit together?
What works on what platform
From WAP pages to WAP portals
From WAP to m-web - all you need to know for seamless transmission
Working with MNOs to develop mobile video services
Taking your IPTV channel mobile
From Web to WAP - all you nee d to know for seamless transmission
The role of UGC in the adult market
Successful Adult category management
Rob Johnson, CEO, Netcollex
David Jarvis, Strategic Commercial Director (EMEA/APAC), Cherrysauce
Ashley Christie, CC Media
Kieran O'Keefe, sales and marketing director, Reporo Speaker TBC, Jamba Speaker TBC, Buongiorno
CHAIR: Jarvis Todd, director, World Telemedia
12.00 - 12.15 COFFEE & NETWORKING at the Sport Café
12.15 – 13.00
Gaming and Gambling Workshop
The role of gambling services in mobile is gaining traction with the public, the content world and the 18+ sector. Find out where mobile gambling is at and what can be learned from its strategic positioning.
Featuring: Yishai Habari, founder, 777 Mobile
Udi Jacobi, Cellectivity
Matthew Welch, chief marketing officer, Cecure Gaming Speaker TBC, Orange
CHAIR: Yishai Habari, founder, 777 Mobile
13.00 – 14.30 LUNCH & NETWORKING
14.30 – 15.30 (Panel)
KILLER TECHNOLOGY AND APPS FOR MOBILE ADULT: WHAT’S HOT AND WHAT’S NOT
UGC and adult
Adult video services
Video chat
What can 3G and beyond do for your adult content?
Does the iPhone change the 18+ world?
Developing WAP services from your existing content
The implication of handset variation
Rich Holdsworth, co-founder & CTO, Wapple John Strand, CEO, Strand Consult
Rob Lewis, CEO, Omnifone
Jeremy Flynn, D2See
Ashley Christie, CC Media
Zoltán Kaprinay, managing director, Tele1
CHAIR: David Jarvis, strategic commercial director, Cherrysauce
