CONFERENCE - Programme Track 1 - BUDAPEST 2008

Setting the scene for Day One of World Telemedia, our panel of media and marketing experts set out the current market for using multi-platform telemedia technology to drive consumers to interactive media and advertising services and address some of the key issues in how to deliver content and how to bill for it, before the two tracks commence.

Roland Tauchner, Managing Director, DIMOCO (Vienna, Austria), Chairman MMA Austria and Member of the Board MMA EMEA , MMA Austria
Craig Miller, head of premium interactive, C&W
Rick Gleave, head of interactive, Trinity Mirror
Chris Dadd, head of future thinking, WIN plc
Alistair Hill, Analyst, M:Metrics

CHAIR: Sean Taylor, co-founder & MD, Redwood Technologies

10.30 - 11.30
STRATEGIES FOR INTERACTION GENERATION

• Media strategies for traffic generation
  Klaus Muller, CM of Austria and Switzerland, Zed
  
  Advertising strategies for traffic generation
  Catherine Becker, deputy MD, Radar Advertising, a division of Adconnection
  
  
• Audience 2.0: when mobile, web and TV become one
  Josep Aliagas, CEO, Arena Mobile
  
  
• Getting social
  The role of UGC in generating interactive traffic
  Oisin Lunny, EMEA media development director, Interoute
  
  
• The interactive market
  Rob Lewis, CEO, Omnifone

CHAIR: Paul Skeldon, editor, Telemedia-news.com

12.00 - 13.00 (PANEL DEBATE)
MEDIA FORMATS TO GENERATE TRAFFIC
Interactive media is a changing force, so what works and what doesn’t when it comes to traffic generation? Hear from experts in:

• Music
• Games
• TV
• Print
• Advertising
• Search

PANEL:
Rick Gleave, head of interactive, Trinity Mirror
Dr Jeno Törocsik, chairman of the board, Telemedia InteracTV
Patrick Hagenaar, head of mobile, Ministry of Sound
Martin Taylor, co-founder, Redwood Technologies

CHAIR: James McNab, director, 2929 Interactive

14.00 - 15.00 (PANEL)
M-MARKETING: THE ULTIMATE TRAFFIC GENERATOR?

• Driving customers to spend through m-marketing
• Search & discovery tactics
• Text and voice search
• Using the idle screen
• Opt in or opt out?

Bryan Stockwell, business development director, Mobile Commerce
Paul Amsellem, CEO, Silverback Media
Sarah McCluskey, 4th Screen Advertising
Golan Shaked, VP media services, Celltick
Kieran O’Keeffe, co-founder & sales & marketing director, Reporo

CHAIR: Paul Skeldon, editor, Telemedia-news.com

15.00 - 16.00
MEASURING THE SUCCESS OF M-MARKETING
How do you actually measure the success of m-marketing and what affects its effectiveness?
Featuring:

• Nandi Gurprasad, VP global alliances, Bango
• Speaker TBC AKQA Mobile
• Peter Gere, Digitania Hungary
• Alistair Hill, analyst, M:Metrics

CHAIR: Paul Skeldon, editor, Telemedia-news.com

16.30 - 17.30 POWERING UP CROSS PLATFORM MARKETING

• Developing and exploiting data gathering
• The mobile shopping mall
• Viral and Bluetooth marketing techniques — and results
• Developing true m-commerce
• The role of mobile ads
• Tying it in with media interaction

Name TBC, Bluepod
Danny Kalish, CTO, Unipier
Peter Gere, Digitania Hungary
Balázs Juhász, co-founder & CEO, Napfolt Ltd
Nigel Barnes, Virtual Girlfriend

CHAIR: Paul Skeldon, editor, Telemedia-news.com

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10.00 – 11.00 OPENING KEYNOTE:
Using interactive services to monetise your audience
Our opening panel builds on Day One’s sessions to discuss how the interactive media and advertising landscape is developing worldwide, setting the scene for the day ahead.

PANEL
Annabel Hembry, head of telecommunications, Associated Newspapers
Ben Nicholls, business development director, PPC Interactive
Name TBC, Opera Telecom
Sean Taylor, co-founder & MD, Redwood Technologies
Mark Collins, policy executive, PhonepayPlus

CHAIR: James McNab, director, 2929 Interactive

11.15 – 12.00
THE INTERACTIVE MEDIA LANDSCAPE

• So what has happened with interactive media services across the globe?
• New revenue generating models
• Where does mobile fit in these days?
• Cross media promotions
• Traffic generation
• Rules and regulations

Ben Nicholls, business development director, PPC Interactive
James Penfold, business develpment director, eTV
Annabel Hembry, head of telecommunications, Associated Newspapers
Chris Dadd, head of future thinking, WIN plc
Matt Jones, director & head of music , Mobile Inspiration Ltdn

CHAIR: Martin Taylor, co-founder, Redwood Technologies

12.15 - 13.00
USING SEGMENTATION DATA TO BUILD A MEANINGFUL RELATIONSHIP WITH CUSTOMERS

• What is the value of customer data?
• How to gather customer data and turn it in to something valuable
• Segmenting your audience for marketing
• What can your SP do to help you generate customer data?
• Spam and data protection issues

Jens Ole Schwarz-Nielsen, COO, Business Logic Systems
Danny Kalish, CTO, Unipier
Speaker TBC, EnPocket
Speaker TBC, Opera Telecom

CHAIR: Paul Skeldon, editor, Telemedia-news.com

14.30 – 15.15
COMPLIANCE: MAKING IT WORK FOR EVERYONE

• What regulations apply to which services
• How to work within the regulations
• The changing face of how interactive services are being operated
• Where do the new opportunities lie?

Jeremy Stern, managing director, PromoVeritas
James Harris, head of industry support, PhonepayPlus
Sean Taylor, co-founder & MD, Redwood Technologies
Craig Miller, business development director, C&W
Sally Weatherall, commercial director, WIN plc
Name TBC Million-2-1
Name TBC Vodafone

CHAIR: Jeremy Stern, managing director, PromoVeritas

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